Strategic Finance Visionary Brad Peppard

Basic Information

Background & Family Heritage

George Peppard and Sherry Boucher had Brad Peppard on February 3, 1960. Growing up in Hollywood, he saw art and commerce collide. His father’s Breakfast at Tiffany’s and The A-Team roles taught Brad about story and production value, while his mother’s acting and philanthropy encouraged community participation.

He was raised alongside two younger siblings, Julie Peppard (born 1959), who briefly acted, and Christian Peppard (born 1968), who also acted. Brad chose finance and operations despite the family’s entertainment background, balancing analytical rigor with creative industry knowledge. The Peppards balanced summer film shooting and studio visits with rigid family routines—grammar school by age six, high school graduation in 1978—to help Brad adjust to corporate and creative contexts.

Professional Trajectory

Brad Peppard has led financial and operational strategies for 40 years. After finishing college, he got a screenplay credential from UCLA Film School and an MBA from Stanford Graduate School of Business in 1987. As Smith Micro’s Director of International Sales, he established distribution agreements in Europe and Asia, increasing abroad sales by 35% between 1990 and 1993.

In 1995, Brad transitioned into executive finance positions:

Authorship & Thought Leadership

In early 2024, Brad authored two influential articles for the Ravix Group website:

• April 24, 2024 – “What CFOs Look For To Determine Product-Market Fit,” outlining five quantitative metrics and case studies.
• May 8, 2024 – “Create Product-Market Fit Using Best Practices from VCs & Startups,” detailing a seven-step framework for CFOs and founders.

These posts have been shared over 1,200 times on LinkedIn and referenced in peer workshops. In March 2025, Ravix Group’s official LinkedIn spotlight featured Brad’s strategic insights, cementing his reputation as a finance expert in high-growth environments.

Board Service & Governance

Rainmaker Systems (OTC: VCTL) board member Brad brought his skills to board governance until his departure on July 15, 2025. He led Rainmaker through a $20 million capital raising and tighter financial controls, cutting audit adjustments by 45% in fiscal year 2024. His board involvement emphasizes rigorous supervision and value generation for public and private companies.

Philanthropy & Alumni Engagement

Over more than a decade, Brad Peppard has volunteered with Stanford Associates in Los Angeles and Southern California. His roles have included:

• Class Agent (1990–1995): Organized regional fundraising events that netted over $3 million for Stanford scholarships.
• Alumni Board Member (2000–2010): Co-chaired mentorship programs pairing 150+ current students with alumni executives.
• Chapter President (2011–Present): Led leadership development workshops for 200+ alumni annually.

These sustained efforts demonstrate his dedication to education, mentorship, and community-building, paralleling his professional focus on talent development within organizations.

Online Footprint & Media Presence

Brad maintains a focused digital presence:

• LinkedIn: Active commentator on CFO best practices, fundraising strategies, and market-fit analyses, averaging two posts per week and engaging a network of over 5,000 professionals.
• YouTube: A small channel (@bradpeppard8616) with two introductory videos explaining financial modeling fundamentals; total subscribers: 17.
• Instagram: Private account (@bradpeppard) used for personal updates and family interactions, inaccessible to the public.

Despite minimal activity on video and social platforms, his LinkedIn thought leadership drives significant engagement among finance and startup communities, with his posts frequently cited in industry newsletters.

FAQ

Who is Brad Peppard?

Brad Peppard is an American finance executive, currently Partner and Consulting CFO at Ravix Group, with over 25 years of leadership in software, SaaS, and entertainment finance.

What are his educational credentials?

He holds an MBA from Stanford Graduate School of Business and completed screenwriting studies at UCLA Film School.

What board roles has he held?

He served on the board of Rainmaker Systems (OTC: VCTL) until July 15, 2025, overseeing a $20 million capital raise and enhanced financial controls.

What thought leadership contributions has he made?

He authored two articles in April and May 2024 on product-market fit and CFO best practices, widely circulated on LinkedIn.

How is he involved with Stanford alumni activities?

He has volunteered over a decade with Stanford Associates in Southern California, including roles as class agent, board member, and chapter president.

References